Archive for March, 1998
Posted on March 2, 1998 - by Ralph Grizzle
Bigger, Better, New & Improved
“Bigger, Better, New & Improved” originally was written for United Airlines’ award-winning magazine, Hemispheres – in 1998! Clearly, not much has changed.
Listen to the cruise industry-an industry fixated on superlatives. Hear claims to possessing the world’s largest ship, the most expensive ship, the largest ship to transit the Panama Canal, “the highest-rated premium cruise line” (a claim made by Celebrity Cruises), “the only premium cruise line” (a counter claim made by Holland America Line), “the highest-rated major cruise line of more than two ships” (a claim unearthed only after excavating deep into a recent Conde Nast Traveler reader poll), the largest casino afloat, the largest verandas afloat, the largest suites afloat (still with us?), the largest suites with verandas afloat . . . well, you get the picture.
